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Memory Processes in Media Effects: Concepts and Measures

Presenter: Narine Yegiyan

Dec 01, 2016
from 12:00 PM to 01:00 PM

Kerr Hall 386

Presenter: Narine Yegiyan

Title: Memory Processes in Media Effects: Concepts and Measures

Abstract: In this talk I will address the role memory processes play in explaining media effects. In addition I will address why I think accuracy scores are not the best indicator of encoding, what recall and recognition tests really indicate and why should we care about response time. Hope to see you there.

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