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One Size Fits All: Context Collapse, Self-Presentation Strategies and Language Styles on Facebook

Presenters: Teresa Gil Lopez & Cuihua (Cindy) Shen

Nov 02, 2017
from 12:00 PM to 01:00 PM

Kerr Hall 386

Presenters:  Teresa Gil Lopez & Cuihua (Cindy) Shen

Title: One Size Fits All: Context Collapse, Self-Presentation Strategies and Language Styles on Facebook

Abstract: This study empirically examines context collapse on Facebook by examining audience influences on content and language use in self-disclosures. Context collapse is the process of disparate audiences being conjoined into one. Using longitudinal behavioral data of 6,378 Facebook users, the study found that the size and disconnectedness of people’s networks were positively associated with the number of status updates they posted, but negatively associated with the language variability of these updates during twelve months. Results suggest that people manage their online self-presentation in ways that are consistent with lowest common denominator, imagined audience, and accommodation propositions. Network size was positively associated with the proportion of positive emotional language and negatively with negative emotional language, whereas disconnectedness had the opposite effect.

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