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Building Digital Interfaces For Communication Research: Testing Theory with Custom Made Video Games and Virtual Environments

Presenters: Subuhi Khan, James Falin, Jorge Peña

Feb 23, 2017
from 12:00 PM to 01:00 PM

Kerr Hall 386

Presenters: Subuhi KhanJames FalinJorge Peña

Title: Building Digital Interfaces For Communication Research: Testing Theory with Custom Made Video Games and Virtual Environments

Abstract: Not all communication phenomena are easily observed through conventional means. When studying communication technologies, short stories or vignettes, hypothetical scenarios, recalling past interactions, and other conventional methods are insufficient as they remove people from the practices and effects that we seek to examine and may not provide behavioral data. In this talk, we propose that the creation of digital interfaces (e.g., games, apps, virtual scenarios) allows us to witness traditional and new social phenomena that are otherwise difficult to observe (e.g., priming, mapping, spyglass-self, personalization, and linguistic agency effects). We will focus on the advantages (e.g., experimental control, shareability, and replicability) and disadvantages (e.g., design time, cost, and learning curve) of translating and measuring the effects of communicational processes by means of custom-designed games. The goal of this presentation is to not only demonstrate the application and importance of creating virtual environments, but to teach those interested in using them how to make use of the tools that are available within the department.

 

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