Why Communication?

What can we learn from a word, a tweet, a social media link, a tone of voice?

What can I do with a degree in Communication?

UC Davis communication graduates find employment in such fields as broadcast and print journalism, politics and government, education, social work and public relations. Many also find that the major provides excellent preparation for law school or other graduate or professional programs. With employers keenly aware of the importance of communication skills, successful majors in communication continue to be among the most readily hired of all liberal arts graduates.

Methods of both verbal and nonverbal communication vary from culture to culture and generation to generation, yet our fast-moving world demands that people of widely diverse backgrounds must be able to express themselves clearly and understand each others’ viewpoints.

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As a communication major at UC Davis, you will study communication processes at the individual, interpersonal, organizational and societal levels. You will analyze message delivery systems, the role of the media and the effectiveness of public education campaigns. A special focus of the program is research into understanding digital media and bridging cross-cultural communication gaps.
Because communication is an important facet of social relationships, your study will begin with a series of courses in a range of social sciences, such as anthropology, psychology and sociology. At the upper division level, you will focus more on communication theory, and the role and effects of differend kinds of media, especially social media, digital platforms and mass media. You’ll have the opportunity to participate in exciting internships in such areas as broadcast, print and social media, health education campaigns, and advertising or public relations work