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What Types of Tweets are Shared for Cervical Cancer Prevention?

Presenter: Jingwen Zhang

Dec 07, 2017
from 12:00 PM to 01:00 PM

Kerr Hall 386

Presenter: Jingwen Zhang

Title: What Types of Tweets are Shared for Cervical Cancer Prevention? 

Abstract: Despite widespread availability and known screening effectiveness, the rates of receiving Pap smear screening and human papilloma virus (HPV) vaccination remain low. New modes of communication, such as online social media which have transformed information sharing, represent important new opportunities for health communication. In order to advance the field of social media health promotion, we conducted a semantic network analysis on a dataset of 97,391 tweets on cervical cancer and HPV from 2010 to 2014 to explore the prominent topics emerging on Twitter. In addition, we conducted an innovative online experiment involving 783 women to identify the predictors of sender type (organization versus individual) and content type (facts versus personal experiences) in driving the shares of tweet messages focusing on cervical cancer prevention. These two projects have not been completed and I will report the progresses and preliminary results. 

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