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Asking questions about (and with) existing message systems

Presenter: Laramie Taylor

Feb 22, 2018
from 12:00 PM to 01:00 PM

Kerr Hall 386

Presenter: Laramie Taylor

Title: Asking questions about (and with) existing message systems

Abstract: Content analysis (CA) refers to a set of tools and strategies for describing existing systems of messages in a systematic, valid manner. Although often strictly descriptive, CA can also be used in hypothesis testing, and plays a role in a wide variety of domains of inquiry, including providing foundations for studies of media influence and the basis of at least some machine learning projects (thanks, Amber!). In this Brown Bag, after a brief introduction to the flexibility of CA, several graduate students (Neha Kumari, Ke Huang, and Teresa Gil Lopez) will discuss their CA projects in varying states of completion from conceptualization to data collection through publication. 



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