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Narine Yegiyan


  • Ph.D., Mass Communication, Indiana University, 2008
  • M.A., Journalism, Indiana University, 2004
  • B. A., Journalism, 1995 (cum laude)


Narine Yegiyan, who began her career as a journalist, has expertise in cognitive information processing and communication, with a specific focus on emotion and memory interaction. She uses self-report, behavioral and physiological measures to understand how we can design effective media messages.

Research Focus

Professor Yegiyan's research is primarily concerned with how people prioritize the intake of information in situations of cognitive and emotional overload. Her work is grounded in neurobiological theories of motivated cognition and is devoted to understanding how memory and emotion contribute to information processing. She oversees the Dynamic Interactions in Cognition and Emotion (D.I.C.E.) Lab at UC Davis.

Selected Publications


Narine Yegiyan teaches graduate and undergraduate courses that focus on how people process media messages, quantitative research methods, and mass media processes and effects.


  • Distinguished Article Award, Communication and Cognition Division of National Communication Association, 2012
  • UC Summer Salary Research Grant, 2010
  • First place, International Communication Association, Mass Communication Division Interactive Scholar to Scholar Paper-Poster Competition Award, 2008
  • Indiana University College of Arts and Sciences Dissertation Year Fellowship, 2006–2007