Professor Bell served on the faculties at Northwestern University and the University of Pittsburgh before coming to UC Davis in 1987. He has a long standing interest in communication and social influence processes, and has applied this interest in the domains of prescription drug advertising, health information seeking, language strategies in health promotion, and physician-patient interaction.

Dr. Bell has a joint appointment with the Department of Public Health Sciences. He is a member of the Center for Healthcare Policy and Research. He has published more than 80 articles and chapters a wide variety of outlets in communication, medicine, public health, and pharmacy. Dr. Bell regularly teaches courses in persuasion theory, health communication, research methods, and media and health.

keywords: health communication, medical communication

Items of Interest:

• Publications of Robert A. Bell
• Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations
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• Portrayals of Nutritional Practices and Exercise Behavior in Popular American Films, 1991-2000
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• What Matters To Me
  Marketing material developed by L & S.