Event Date
The Impact of Emotional and Powerful Language in Human vs. AI-Generated News on Audience Perceptions: Testing Machine Heuristic vs. Authenticity Models
Ruhao Liu
Abstract
This study aims to provide insight into the effectiveness of AI versus human authors of news media, particularly regarding how emotional and powerful language in online news can influence audience perceptions. Understanding these dynamics is essential as AI continue to play a growing role in news production, potentially transforming how audiences interact with and trust media content.
Bio
Ruhao Liu is a visiting scholar from Renmin University of China. With a particular interest in considering how intelligent technology can realize social welfare, she is passionate about studying the social and psychological effects of AI and immersive technology, especially in mental health and social interactions. Her current research is focused on how AI agents and AI-generated contents affect public opinion. Before entering Renmin University of China, she received her bachelor's degree in advertising and law.
Zoom: https://ucdavis.zoom.us/s/97448077707
This series
The Department of Communication Brown Bag Series is a regular meeting for developments in Communication and related disciplines, hosted by the UC Davis Department of Communication. It is held at noon on most Thursdays during the academic year.