Event Date
Maarten Bos
Behavioral Science Research At A Corporate Research Laboratory
Abstract: Corporate research labs aim to push the scientific and technological forefront of innovation outside traditional academia. Both Disney Research and Snap Inc. combine academia and industry by hiring academic researchers and doing application-driven research. In this talk I will give examples of research projects from my corporate research experience. My goal is to showcase the value of – and hurdles for – working both with and within corporate research labs, as well as some differences compared to traditional academia.
Bio: Maarten Bos is a quantitative experimental behavioral researcher, with expertise in decision-science, persuasion, and human-technology interaction. He has worked in industry research labs at Disney and Snap Inc. for more than 10 years, translating research and analytics to business outcomes and improvements. He is currently affiliated with Carnegie Mellon University. Maarten’s research has been published in journals including Science, Psychological Science, Journal of Consumer Psychology, and The Review of Economic Studies. His work has been covered by the Wall Street Journal, Harvard Business Review, NPR, and The New York Times. Maarten received his PhD training in The Netherlands, and postdoc training from Harvard Business School and Harvard Medical School.