Cyber Support: Bo Feng

How do people respond to advice? How do their responses vary when that advice comes from cyberspace? Associate Professor of Communication Bo Feng explores what factors improve the effectiveness of supportive cyber-messaging.

Communication varies across contexts. Figuring out effective, as well as ineffective, ways of communication requires a scientific approach.

"To study communication as a human and social phenomenon is a very challenging task," Feng explains. "Humans are complicated creatures. Any kind of social behavior is multi-layered. What we do or say in a given situation depends on a multitude of factors. It's like a big puzzle."

Communication researchers such as Dr. Feng are tasked with developing and assessing theoretical frameworks for the research and practice of social interaction. "As social scientists, we pursue our investigations very carefully and systematically," Feng says. "Each study..."

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