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Study by Gong, Huskey & Colleagues Computationally Models Media Selection

Using computational models, researchers in the Department of Communication discover how emotion influences media selection.

PhD Candidate Xuanjun (Jason) Gong, Assistant Professor Richard Huskey, and their colleagues, published an article in the Journal of Communication investigating media selection. Their study used a computational model to show that people have a preference for negative media, and that putting people into a negative mood amplifies this preference. A summary of the article was also featured on UC Davis News.