Narine Yegiyan, who began her career as a journalist, has expertise in cognitive information processing and communication, with a specific focus on emotion and memory interaction. She uses self-report, behavioral and physiological measures to understand how we can design effective media messages.
Professor Yegiyan's research is primarily concerned with how people prioritize the intake of information in situations of cognitive and emotional overload. Her work is grounded in neurobiological theories of motivated cognition and is devoted to understanding how memory and emotion contribute to information processing. She oversees the Dynamic Interactions in Cognition and Emotion (D.I.C.E.) Lab at UC Davis.
Narine Yegiyan teaches graduate and undergraduate courses that focus on how people process media messages, quantitative research methods, and mass media processes and effects.
Associate Professor
Department of Communication
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