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Prof. Pena featured in Italian science television program.

"UC Davis, famous world-wide for Agriculture research, is now becoming an excellence center for the study of the digital world," notes Italian science television show in an interview with Dr. Peña.

Professor Jorge Peña’s research was prominently featured in Superquark, an Italian science and technology television show. Superquark is broadcasted by RAI and has been on air since 1995. It is one of the most respected science documentary shows in Italy.

The episode focuses on Peña’s research on how avatar appearance can increase physical activity in exergames. It also features his experiments examining the persuasive effects of avatar appearance and cognitive load. The episode features recreations of these studies for the camera.  

Dr. Peña’s segment goes from 61:43 to 69:47. Graduate students Subuhi Khan and Cassie Alexopoulos, along with undergraduates Quyen Uong, Daniel Haddad, and Yuan Wu also appear in the segment.

http://www.rai.tv/dl/RaiTV/programmi/media/ContentItem-d807dc61-7c3b-4f82-9d32-e046bad7010d.html#p=0